Mr. Obama, Tear Down This School!
Published June 28, 2009 @ 07:05AM PT
Someone needs to tell Arne Duncan and company that the Berlin Wall didn't come down because Germany wanted to simply "rebrand" itself.
The Washington Post has reported, tongue a bit in cheek, that the Obama administration recently tore down one of the more theatrical symbols of President Bush's No Child Left Behind law -- a red schoolhouse that served as the backdrop for NCLB's signing and for the last seven years has sat on the corner of Maryland Avenue SW, in front of the U.S. Department of Education building.
Tearing down the building is a symbolic gesture ...
"It's like the new Coke. This is a rebranding effort," said Joe Williams, executive director of Democrats for Education Reform. "The feng shui people believe you need to take the roof off buildings to allow bad chi to escape. Let's hope this helps."
... and the next act will be to try and change the name of the now-infamous law ...
Matthew Yale, deputy chief of staff for Duncan, said the department is considering a contest to rename the law.
"We want to think about something that's forward-looking instead of something that seems to have a negative connotation," Yale said. "We want to think of something that talks about future and potential."
You know, that's all well and good, but why do I have a feeling that the people in charge of our educational system are working from the Cliff's Notes on "How to Run General Motors"?
Time and time again in this space there has been a breakdown of what the current administration, especially its secretary of education, has been talking about (which is a lot) and doing (which, honestly, hasn't been much) to bring about the change promised in the presidential campaign. We're not the only ones to acknowledge this:
Toxic or not, is No Child Left Behind headed for extinction?
Lawmakers have yet to tackle an overhaul, and Duncan has not offered specifics on how he would like to see the law revamped. But the administration has said it will not back down from testing students or holding schools accountable.
Duncan has said he wants even higher standards that measure U.S. students against peers worldwide. But he said states and schools should have more flexibility in achieving goals.
Frederick M. Hess, director of education policy studies at the American Enterprise Institute, said Duncan sometimes sounds a lot like former Bush education secretary Margaret Spellings. Like Spellings, Duncan has been promoting charter schools and merit pay for teachers.
"Other than kind of the aesthetics of it, it's not clear the schoolhouse represents anything more substantial," Hess said.
This appears to be the first step down the typical "Educational Reform" path, in which a symbolic gesture carrying no weight is followed by a piece of legislation that does very little to change the current situation -- or, like NCLB, adds another layer of bureaucratic gunk to something that's already dirty and gunky. Of course, when said legislation is passed, it will be on a grand stage with smiling children, apples for everyone, and a nice big banner with "NEW EDUCATION LAW WITH CATCHY NAME" written in comic sans or some other font I'd like to drop-kick.
All because the powers that be are politicians whose primary job is to -- wait for it -- get reelected. That's why we have standardized tests, is it not? Oh sure, you can give me some purple prose about how the use of standardized testing is a way to measure that all our children are achieving, or that it's a way of measuring our country's performance on the international stage. But to crib from one of our former presidents, my definition of "is" is a little different than that.
I would like, for once, to see a proposal for an overhaul that plans for beyond the next election cycle. It seems stupid for me to say that, but when you've got politicians crowing about test scores and national standards when there is rampant inequality among the 51 different entities that oversee our public schools, forgive me for not standing up and screaming "USA! USA!" And I'm not saying that we should just throw money at the situation, either, because when that's happened in the past. It just makes me think of that old joke about how a boat is a hole in the water you throw money into.
Don't make me disillusioned in the first six months of your turn, President Obama. It took the last democratic president at least a couple of years and a sketchy dry cleaning bill to do that. When you were picking at the scab that is the NEA during the campaign and challenging their commitment to the status quo -- even if it was just a little -- I was psyched. So please acknowledge ALL of the problems. Lay it out on the table for us to see. Then, let's get started. You know, before 2011 rolls around and you're signing the Children Reaping America's Promises law just in time for the Iowa Caucuses.
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A better proposal for the re-authorization of the Elementary and Secondary Education Act (ESEA, known temporarily during the Bush Administration as the "No Child Left Behind Act," or NCLB), is in a report just released by the Broader Bolder Approach @ http://www.boldapproach.org/report_20090625.html. Unless you want more of the same, only under a different label, you need to get the word out about this wise and well-developed alternative plan.
As for the comment that Demo4EdReform Joe Williams made above, he was stupid to use the New Coke analogy. This was a TOTAL marketing fiasco described by Malcolm Gladwell in "Blink."
You can bet that Tom Vander Ark, another Demo4EdReform schemer-friend of Duncan's and a professional edu-marketing and branding specialist who specializes in the manipulation of public perceptions, is busy working with Williams and Duncan on NCLB's rebranding. The intent of rebranding is NOT to modify content or approach, but to trick the public. For instance, Blackwater, the distained private military company, was recently rebranded as "Xe."
Obama's selected educational team is deeply connected to those corporate powers that had a light bulb moment in the 1980's about how much money businessmen could make by tapping into the education of our nation's children. They have been working with laser focus and firm intent to discredit the public education system while simultaneously creating the network for their new-system of "public" education. Millions and millions of dollars have been devoted to this cause, and less savvy, low-income communities have been their intentional targets.
By the way, both Arne Duncan and deputy chief of staff Matthew Yale are closely connected to John Rogers, a Chicago tycoon who supported Obama from his early beginnings. Yale worked as Rogers' VP (http://www.arielinvestments.com/) and Duncan has known him for years, starting with attending the same private high school. Rogers is the person who gave Duncan his first job after he returned from his basketball years in Australia. http://perimeterprimate.blogspot.com/2009/05/linda-darling-hammond-didnt-play.html
Early on, the edu-corporatists hooked onto Duncan, and now Duncan regularly boasts about the results of the experiments they implemented. Fortunately, a group of Chicago activists are trying to get the truth out. http://www.pureparents.org/
Posted by Sharon Higgins on 06/28/2009 @ 10:46AM PT
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I have been rather disapointed in Slam Dunc's performance so far. It reminds me of an old James Carr song - Talk talk. All you ever do is talk. I talked about this at my site here - http://maineview.blogspot.com/2009/05/change-in-education.html
I'm still waiting for some action. You can't sink a basket if you never throw the ball Duncan, to speak his lingo. I discussed what Duncan and Co. could and should be doing here - http://maineview.blogspot.com/2009/05/team-duncan-strategic-planning-vs.html
Posted by Derek Viger on 06/28/2009 @ 03:29PM PT
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